Not being able to type and "produce" beach wedding planning materials well right now due to my recent accident (and with no staff or outsourcers), I started drawing the ring of properties for my keyword phrases, then an outer ring. For variety, avoiding concentrations and utilizing new properties, I discovered some great new ones (for me) in the PDF's Howie Schwartz has made available recently. So I visited & explored them (one-handed clicks) to be ready to leap forward as I'm able. Howie's material makes all the difference!
Diversification
Diversification of properties is important, as is quick action that doesn't result in a magnum opus on a given social site you don't control. I learned the hard way.
Most of my (limited) productive energy since the accident has been consumed answering the "Squidoo Slap." I previously helped others build over 40 detailed lenses with the old SEO guidelines of getting in as many anchor text links as possible to different articles, products, pages on your main site (deep linking, which is still very important) - so it bleeds page rank here (and more than a couple of links to the same URL is apparently wasted).
More importantly, Squidoo announced a new policy limiting links to a single URL to only 9 per lens ... and these long, very instructive, public service lenses we created previously have many more links built in naturally as helpful references - NOT salesy or spammy. (I call them public service because the content is comprehensive and valuable - and links are many solely because of the sheer volume of content... not the way, apparently, to use a free site where rules may change on a whim!)
Lesson here?
- Use Web 2.0 properties as Howie teaches, tightly focused, quick. They drive the audience to what they specifically want, but should something happen to a property, your business is not damaged. "Next...?"
- Don't build a "website" on a property you don't control, or you may either lose it or be forced at the worst possible time to abandon profitable production to make corrections and engage in "damage control" - as I am in the midst of doing with severe injuries and only a few days left before lenses could be frozen... but I am committed to others!
- Commented on Howie's blog.
- Have email address dedicated to this niche.
- Set up this blog and linked it to IM Remarkable - http://www.imremarkable.com
- Twittered #imremarkable
- Friended @therealHowieSchwartz on Twitter
- Put more beach wedding Images on Flickr ready to use in new Animoto
- Created CJ account and have a couple of wedding product affiliate sites approved
- Will promote Howie's beach wedding planning ebook
- 2 new Beach Wedding Article drafts
- Have Aweber account to use when I create my "real" beach wedding blog / site and have planned the "carrot" for visitors to subscribe.
- Have a very good feel for what my visitors will want in terms of planning a beach wedding.
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